What is our Target Audience?

For our target audience we thought we would go more towards teenagers and young adults which would range between the ages of 14 - 25. This would cover the majority of the GEN Z fan base. 

From our Secondary Research that we had carried out, we had found out how gender was rather balanced but leaning slightly more towards a middle class Weston (specifically Bristol) female audience. 

The songs which trend on tiktok seem to reach more to our target audience. Tiktok is an app which has become popular over the Covid-19 lockdowns from 2020-2022 and has continued to blow up online since. Our target audience may also like concerts, fashion, painting and art.

What Distribution methods will we use?

With our Target Audience ranging from 14 - 25 we have chosen some of the more used websites by this range which are Youtube and Tiktok.

This should have a large reach because youtube is a public world wide website which is used by everyone all over the world. This will come in handy because we can then show off our work to more then just our country!